Elad gets JUZD

A few weeks back Elad was asked to bring in it's style team, also known as the "Elad Entourage" service, where we provided models(Endri & Evan), make up and hair artist (Sasha Simler) and wardrobe (Nikita Stanley, Contributing Fashion Director & Eda Greff, Assisting Stylist)to bring the creative vision of our innovative client JUZD to life.

With arms full of clothing and accessories, we meet in an alley on King near Spadina. As we approach the location, with Nikita and I being the first to arrive, we notice Jing unpacking his wares from the back of his van. As we take a few moments to see what we are working with, Jing fills us in on the many benefits of JUZD.

JUZD is a brand that prides itself on the use of high quality bamboo in the production of all its garments, which is not only eco friendly, but also cools the skin and retains the colour of even their black shirts without ever fading, that and they sparkle... gotta love the sparkle.

As the rest of the team begins to show; so did the rain clouds, and the song "One way or another, I'm gonna getcha getcha getcha" starts playing in our minds as mother nature toys with the idea to dump all over this committed team of artists.

Feeling the trickles of the rain, we rushed our first two models Evan (shown here) and Vlada in to hair and make up. The photographer Igor Yu then arrives and begins to set up lighting, with a little concern for the rain and his equipment, we decide to push forth with the project.

Meanwhile, back at the van; Nikita and Eda are planning wardrobe for the next few following scenes, to help progress the shoot in hopes that we can wrap at least this portion before the rain.

Evan and Vlada were amazing models to work with, they poured in to each and every scene with emotion and care for what Jing wanted, creating a chemistry that would dry up all the rain, and the itsy bitsy spider would have its way with the world again.

Wrapping up the first location, the remaining two models, Endri and Camilla arrive. Endri (shown here) who was a special request by the client, so much so they are even considering him as a spokes model for the brand; pulled up on a sick motorcycle, taking everyone’s attention momentarily away from the task at hand. Now that we have everyone here, we pack up the first location and head to the second.

Arriving in Liberty Village, which the time is now approaching midnight, we begin the set up of the next location. The ladies of style once again take their position at the back of the van and begin to lay out the remaining scenes.

To bring a new attitude to these photos, Jing had reached out to a friend to borrow a leather love seat for the next scene. With it now in place, the rain we have been wishing would hold out, finally decided to pour down on us, hiding under umbrellas and any available overhangs, we waited until the rain slowed.

With the long day that everyone had just put in, we knew rescheduling would not be an option, so we pushed on with the day, got our models in scene raining or not.

As the team worked to come up with ideas and poses for the models to use while on the couch, the direction was not coming out as planned... so I decided to get on the couch and show the pretties what it was we were looking for. After a few quick pose ideas, the team had it and we were on a roll again... shooting photo after photo until we ran out.

It's now 3 A.M. and we are packing up for the day, with a congratulatory clap to all whose efforts were greatly appreciated, and for the long day we had all just put in. Everyone was still smiling, laughing and joking at the end of the night... It was great to see, and even better to have been part of it.

I love our team!!

For more photos follow this link www.elad.ca/juzd