Elad and Escada

Thursday July 17, 2008

Following tradition, we normally meet up in Yorkville for a chat and some water prior to arriving at the Escada showroom on Bloor St. Normally this little get together "goes down" without any serious issues to write about... however, on this fateful day, not only was the sun scorching the entire population of Toronto, but was even strong enough to knock the most well put together fashionista off their feet (no names will be mentioned, but you know who you are!) As we scurry about (by we, I refer to a good friend of ours and I), in search of a cool spot to lay them down.

As our friend regains conscioness, we clean up and continue on our journey to Escada. Within moments of stepping through the doors, we are greeted with a lovely glass of champagne and a couple snacky poos, which you will hear more about as the story continues.

Everyone is dressed to impress and gathered on the second level of this beautiful boutique, models are styled in sneak peek preview items from Escada's upcoming fall season.

Toying with a youthful silhouette, aimed at attracting the younger Escada fans back to this classic house of uber style, with bold prints of things like giraffe and leopard, paired with strong confident colours of Emerald, Plum and Poppy, not only takes you from "stepping out of the jungle" but warns the rest of the animal kingdom "The lioness has left her den".

Making our way through the remainder of the collection, while keeping an eye out for the J's of Escada: Joe, Jerome and James, three of the most amazing guys ever. Showing the collection with passion, knowledge and excitement, it's enough to get even Mary Murphy on the high octave note. Great job as always guys!!!

The waiters at this event, certainly liked to hang around our little area, the canapés would come out of the kitchen and bee line directly for us, which was great, seeing I am on a new diet to gain twenty five pounds. But being at this event a few times in the past, I knew to hold out for the chocolate pyramids stuffed with pistachio… what a mind blowing concoction.

As the event reached its conclusion, we made sure to say good night to all our friends, and new friends we had just made. With a kiss kiss and a little squeeze another successful event reaches a close.

Thank you all at Escada for such an amazing event.

For more photos of this event, simply follow this link to the Elad website www.elad.ca/events/index.htm

Enjoy!