Last night Elad was invited to the Soho Advertisers party at the Drake, a beautiful venue located in the Queen West neighborhood, for a gathering of different people submersed in the creative world of advertising.
Invitations went out in the style of boarding passes, asking people to get on board the party plane. Which would explain why a space age flight attendant was checking off the guest list as everybody arrived. As we progressed to the Skybar of the Drake, the theme of flight was everywhere to be seen; all bar staff were sporting pilot caps and all dressed in black... I thought the cab had accidentally dropped me off in the village on fetish night, being slightly confused I bee lined it directly to the open bar for my classic beverage, the vodka cranberry!
Now armed with alcohol and one of my close and sexy associates Joey, we eyed over the crowd to see what we had just signed up for. The crowd seemed to be having a great time, the music was awesome, but as a request from the company throwing the party, they wanted the music kept a listening level... so no dance party was happening, to make it more of a "get to know each other" style party.
As we scanned the room looking for the person that invited us to the party, DJ extraordinaire Didier... super cool guy, and very talented at what he does. Finding him, we finally make our official entrance into the mingle party.
After a few moments of chat with Didier's group, we progress to make our rounds of the room, talking to some really cool people that were down to earth, and really wanted to make the most of the night. You could almost hear the slight faint noise of business cards being swapped and job opportunities confirmed and landed in one evening. The facilitator of this event really new what they were doing!
Joey and I, spotted some seats and decided to grab them. As we sat, we couldn't help but notice the great fashion or the fashion mishaps. Knowing we couldn't walk out of this party with out collecting some photos of the well dressed, and the unfortunate mistakes... we were back on our feet, with our canon rebel in hand, we set out to collect.
Our first choice of "Oh god no!!" was a very pretty girl with her heart in the right place, but the hem lines and drapings in all the wrong places. Now I completely appreciate the goddess style and the very loose and billowing style dresses, but when its done in sea foam blue and is made from a poly blend, it can only mean one thing... who ever sold it to you, lied!... did you ask if they were on commission??? I am sure somewhere under the many yards of material their is a great body, but unfortunately this number makes you think "what's this girl hiding?" If you are tempted to wear this again.. i strongly recommend a waist belt or a stop at your local twenty four hour hardware store and grab some rope and cinch in that waist... Please!!Many of the attendees at this event do not understand the importance of matching shoes not only to the colours in your outfit, but also to the style and attitude of the ensemble. If you are wearing a below the knee length dress, and you are in the dilemma of "boots or shoes" either would normally work, however... you should always be able to see a break of skin between the dresses hem line and the top edge of the boot. If the boots are high enough to go under the dress, stop and re-think it... because this will cause your body to loose visual height, but also looks terrible. If you are unsure, go with shoes!
On a brighter side of the fashion police raids, some of the women had it going on, with the soft and delicate dresses to the casually strewn look of neutral blending, offered a soft and approachable style, that suited perfect for the party.
As for the guys at this event, I will tip my hat to them. I have to say this is first party where the men are better dressed then some of the women, so props to the fellas that made the effort to look as good as you can, but also to do it in a way that doesn't look like you tried really hard to make this style choice work.You know the night is coming to and end when the final round of the Drakes mini burgers are followed up with mini ice cream bars and brownie ice cream sandwiches. Yum!
Walking the room one last time to say good night to the great people we had just met, and those that we have known for while. Joey and I hopped in to a cab and began the journey home.
Yet another great night!!
